The car is used to move people or things from point A to point B. If there are many people or things, and the multiple moving process is best used for this bus or truck. A minivan or van will be useful for a large family or small business. A passenger car in a sedan or combi version is enough for individual people.
This shows that you don’t need to use one and the same vehicle to move things or people. Buyers know this well and consciously, depending on their individual needs, they are looking for a car that will best suit their expectations and requirements. Sellers have also adapted to this way of purchasing, offering a wide range of products with varied functionality, performance and equipment.
The diversity does not change the fact that regardless of who and what the car is used for, the body will still be made of sheet metal and the tires made of rubber. And the most interesting thing about all of this is that none of the buyers inquires about the composition of the steel alloy on the sheet or the mixture used to produce the tire. None of the buyers asks about it and none of the sellers talks about it. What does this have to do with windows in the house or apartment?
It would seem that the process of buying and selling windows should be similar to the process of buying and selling cars. Performance, functionality and equipment should determine the choice. They should, but still not decide. Quite the opposite of the purchase of cars, buyers with the unconscious fueled by faulty marketing and commercial information focus mainly on what components the window is made of instead of what it is and whether it meets the requirements of technical and building regulations, and above all their own requirements and expectations.
Misconception seems to be disadvantageous for both buyers and sellers, with both groups continuing to act as if they were unaware of it at all. For buyers focused on “components”, all windows seem similar. This is not surprising, because similar and often the same components are actually used to make them. So why overpay? Sellers focused on “components”, in turn, it is difficult to highlight the differences between the products and present the actual benefits for the buyer, thus justifying the possible price differences between competing products.
The solution to this apparent problem is, in fact, simple and can be presented in the form of the following “purchase / sale” pattern:
Object and formal requirements > Declared window performance – Don’t buy / Don’t sell
Object and formal requirements = Declared window performance – Consider purchase / Show window
Object and formal requirements < Declared window performance – The purchase / sale pattern is a practical application of the window definition.
From the buyer’s side, windows and houses that at least meet the object requirements and the requirements of technical and construction regulations should be used in houses and flats. Looking at the issue through the eyes of the seller, the presentation and offer should relate to windows that at least meet the object requirements and the requirements of technical and construction regulations. From which side not to look, if the window is to be used for something more than closing a hole in the wall, the buyer and seller at the pre-contractual stage should specify and determine the requirements that should be met in a particular case.